Why do you need a powerful headline in LinkedIn
Your professional headline is the most prominent element of your LinkedIn profile. It’s what others see in search results. It’s your hook to attract potential employers and clients. Therefore you want an eye-catching headline that makes a good first impression and will get you noticed. A strong headline encourages other LinkedIn users to view your profile.
Your headline on LinkedIn needs to reflect your experience and expertise. It needs to tell an immediate story of who you are, what you do and how you help. It’s what you want to be known for. Think about it from the potential client or employer’s perspective. What would she search for?
LinkedIn defaults to use your current position for your headline however you can change this. You are limited to 120 characters however you can use * or | to make it easier to read. You don’t have to stick to your actual job title, particularly if that job title does not make sense outside your own organisation or department.
One client came to me with a headline of Director. After all she was the director and owner of her own accountancy practice but ‘Director’ is not what potential clients will search for.
After just a few minutes together to explore what she wants to be known for, we changed it to
Award-winning accountant | Practice Director | Business Mentor | Speaker.
Much more powerful, yes?
How to write your own powerful headline
To get started on your new confident headline that says who you are and what you do, do the exercise below.
My current headline is
I want to be known for
My new headline is
Still not sure what to change it to? Browse other LinkedIn profiles e.g. current and former work colleagues or competitors.
To change your professional headline
- Click the Me icon at top of your LinkedIn homepage.
- Click View profile.
- Click the Edit icon next to your profile picture.
- Make the changes in the Headline text box.
- Click Save.
To get feedback, why not post your new headline in the comments below.