Periscope is rocking the social media world. Livestreaming (or broadcasting) is a fast way to generate engagement and become known to your target audience.
Need help starting out with Periscope? Start here.
Livestreaming may not seem like the obvious choice for business mums at first glance, but if you take a peep under the lid, you’ll soon discover there are plenty of ways for a business minded mum to grow their audience with Periscope.
Here are 4 ways you can use Periscope to Build Your Confidence
It’s an intimate connection with you and your audience
If you are trying to connect with your potential customers via social media, Twitter has been the closest thing to real-time conversations up until now. They ask questions, you Tweet back, and then you carry on trying to keep up with the chatter in your Twitter feed.
Periscope allows your viewers to focus only on you, ask questions in the form of comments, and have you answer them back in real time, almost face to face. It helps your viewers form a deeper connection to you that will encourage them to visit your website and subscribe or buy depending on your calls to action.
You can interact with more people in less time
If you love to do product demos, but don’t have the time between school run / feeds / endless piles of laundry, you can do a virtual interactive demo from the comfort of your own home, and you can reach anyone, anywhere, and at any time.
Periscope keeps the videos on the app for 24 hours and then deletes them, but you can save them to your phone and upload them to your website, so your fans can view them later when it’s convenient for them. Some dedicated ‘Scopers (Periscope fans and users) add a background to the video and then add them to YouTube.
You can do exclusives for your existing fans
Periscope allows you to make public or private broadcasts, so you can choose to broadcast only to your followers, if you like. This allows you to do exclusives or question and answer sessions just for your followers and no one else. If you have fans that aren’t following you on Periscope, you can plan a reading, announce it on your other social media platforms, and encourage fans to follow you on Periscope.
I recommend that you start with this as you’ll find your existing fans are far more forgiving than people who’ve yet to meet you.
You can share your life as a business mum with the world
Being a business mum can be a lonely at times, but thanks to Periscope, you can share your working and business life with your fans and they can send you messages about your work.
For business mums, the possibilities are endless when using Periscope to build your brand or loyal following. No matter what your business, Periscope could be one of the most powerful tools in your marketing toolbox and one where your confidence will grow and grow over time.