When I set up my own business three years ago, I made plenty of mistakes. Before I ran my own business, I set up the UK operations for an American service provider. When we launched that business in the UK in 2009, I did everything: from office space to staff recruitment to business development. Now I work with women who want to set up their own business and I see the same mistakes being repeated.
Here’s a great post from Denise Duffield-Thomas that discusses how women sell, which is so relevant to Mistake 3.
I don’t want you to make the same mistakes that I did. For more useful hints and tips, sign up here to my weekly email newsletter.