How to improve the most important part of your LinkedIn profile

This week I’m sharing 5 essentials to get right on your LinkedIn profile to help you get a new job or attract career opportunities.

Yesterday I talked about KEYWORDS.

Today let’s talk about your LinkedIn headline.

How to improve the most important part of your LinkedIn profile

Your headline is THE most important element on your LinkedIn profile.

You need to get this one right but it doesn’t need to be perfect. Done is better than perfect.

If you want to attract new job opportunities, your headline needs to grab attention and provoke curiosity so that the reader is intrigued to look at your profile and find out more about you.

Your headline needs to reflect three key things:

• WHO you are
• WHAT you do and
• HOW you do it.

First let me give you permission to NOT use your current job title. That’s what LinkedIn defaults to.

But if your current job title is something vague and generic, you don’t have to use that as your headline. If your job title includes the word “junior”, you don’t have to include it.

Instead make sure your headline reflects what you want to be known for and what you want to be recruited for.

Go back to yesterday’s post on keywords and include some of your most relevant ones in your headline.

Here’s an example. I once worked with a client whose headline simply said Director.

But Director of what? That tells you absolutely nothing.

After she booked a Power Hour with me, we changed her headline to:

Award-winning accountant | Practice Director | Business Mentor | Speaker.

See the difference?

How could you improve the most important part of your LinkedIn profile?

5 essentials to get right on your LinkedIn profile

Today was the second in a series exploring the 5 essentials you need to get right on your LinkedIn profile to get a new job or attract more of the right career opportunities.

Tomorrow we’ll look at your social proof.

For more tips like this, join my Career Conversations group on Facebook.

p.s. if you’re facing redundancy, going back to work after a career break or actively job hunting, you’ll love my FREE 5 Day Sprint to Get Job Search Ready. Find out more here.