The 5 most common mistakes on LinkedIn

This week, I’ve been doing free 5 minute mini reviews of LinkedIn profiles. 

(To get yours done, simply comment on my post on LinkedIn.

And if you’re not brave enough, watch the recorded reviews I’ve done so far – only 5 minutes each).

The 5 most common mistakes on LinkedIn

As a general rule, if you’re using LinkedIn for job hunting, you need to always think about your profile from the employer or recruiter perspective.

What I’m noticing is that there are 5 common mistakes on the profiles I’ve reviewed so far: 

• Headline – gives very little information about who you are, what you do and how you do it, certainly not enough to hook my interest and find out more about you
  
• Summary – is way too brief. This is is your 2000 character opportunity to showcase and big up your experience and expertise. If this doesn’t captivate me, I might not even bother looking at your experience.  
  
• Experience – too brief with too much emphasis on responsibilities instead of quantifiable achievements and accomplishments
  
• Skills – not using all 50 available to help you show up more often in searches
  
• Recommendations – none or no recent recommendations – THIS is your social proof that you are who you say you are and you do what you say you do

How does your LinkedIn profile measure up?

How good is it at telling potential employers and recruiters WHO you are, WHAT you do and HOW you do it? 

How good are you at bigging yourself up on LinkedIn? 

I know – I get it. It feels uncomfortable. 

But I’m telling you to put on your big girl pants, take a deep breath and just do it.

Once you’ve done it, let go of the uncomfortable feeling. 

It’s just for now.

Not forever.

LinkedIn is not just for job hunting

Of course, even if you’re not job hunting, LinkedIn is a very powerful and valuable platform.

It’s for building your support network.

It’s about developing relationships.

It’s about having conversations.

Sharing experiences.

Getting new ideas.

Discovering alternative perspectives.

But all of this works so much more effectively WHEN you have created a profile that tells us who you are, what you do and how you do it.

Discover how to avoid the common mistakes on LinkedIn

If you want to use LinkedIn to get noticed and make a bigger impact, then you need to avoid the common mistakes. Simples, yes?

I’ve got the perfect solution for you that will help you get better at using LinkedIn with confidence AND purpose.

And it’s my LinkedIn Career Kickstart. 

We start work on Monday 2 March. Every day for 10 days, a video and a worksheet, with a ‘quick 5 minutes’ task and a ‘when you’ve got more time’ task.

Even better … sign up before Sunday 23 February and you get the Early Bird bonuses: 

• pay £99 instead of £149 (saving you £50) 
• 30 minute one-to-one call with me (worth £99 on its own).

Find out more and enrol here.

p.s. if you want one of those freebie 5 minute LinkedIn profile reviews to see which of the 5 most common mistakes you’re making add your name to the comments here